Golf project officially entered the state council issued the "national fitness program"!
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The people's governments of all provinces, autonomous regions and municipalities directly under the central government, ministries and commissions under the State Council, and institutions directly under the State Council:

The fitness and leisure industry is an important part of the sports industry. It is a series of economic activities which take sports as the carrier, take part in the experience as the main form and promote the physical and mental health, and provide the public with related products and services. It covers the form of fitness service, facilities construction, and equipment manufacturing. At present, China has entered a decisive stage of building a well-off society in an all-round way. The diverse sports demand of the people is growing, and the mode of consumption has gradually changed from the physical consumption to the participatory consumption, and the fitness and leisure industry is facing great opportunities for development. But at present, the overall scale of the fitness and leisure industry is not large and the industrial structure is out of balance. There are still some problems, such as insufficient effective supply, insufficient mobilization of public consumption, lag of infrastructure construction, backward equipment manufacturing and inactivation of system and mechanism. Speeding up the development of fitness and leisure industry is a strong engine to promote the development of the sports industry. It is an inevitable requirement to enhance the people's physical fitness and realize the deep integration of the whole people's fitness and the health of the whole people. It is an important content of building a "healthy China". It is also an important part of building a "healthy China". It is also an important part of the construction of "healthy China". It is also an important part of the construction of "healthy China". It also makes the development of the consumption potential, guarantees and improves the livelihood of the people and fostering new economic growth. It is important to point out and enhance the new kinetic energy of economic growth. To speed up the development of fitness and leisure industry, with the approval of the State Council, the following opinions are put forward.

1. General requirements

(1) guiding ideology. Fully implementing the spirit of the eighteen and eighteen central and fifth plenary sessions of the third, fourth and fifth plenary sessions of the party, according to the "four comprehensive" strategic layout, firmly establish and implement the concept of innovation, coordination, green, open and shared development, conscientiously implement the decision and deployment of the party Central Committee and the State Council, and push into the structural change of the supply side of the fitness and leisure industry. To improve the quality and benefit of the development of fitness and leisure industry, to cultivate and strengthen various market subjects, to enrich the supply of products and services, to promote the overall health and sustainable development of the fitness and leisure industry, to meet the multilevel and diversified needs of fitness and leisure, to improve the sense of happiness and gain, to expand the new norm of economic development. Fee demand, economic growth and transformation of development mode provide strong support and sustained motivation.

(two) basic principles.

Market led, innovation driven. Give full play to the decisive role of the market in the allocation of resources, guide all kinds of market subjects in organizational management, construction and operation, R & D and production and other innovative ideas and models, improve the quality of service, and better meet the needs of consumption upgrading.

Change the function and optimize the environment. We should vigorously promote the decentralization of power, the combination of management and management, and optimize the service reform, and focus on solving the problems of "glass door", "spring door" and "revolving door" of the social capital investment in the fitness and leisure industry, and strengthen the overall planning, policy support, standard guidance, improve the consumption environment and cultivate the concept of healthy consumption, so that all groups are interested. Wish, have the condition to participate in the fitness and leisure.

Classification advances, integration development. Stratified classification and treatment, ensure the basic fitness and leisure needs, promote the diversified development of the fitness and leisure industry, follow the law of industrial development, base on the overall situation, promote the comprehensive development of various categories of industry, coordinate and coordinate the fitness and leisure industry and the national fitness cause, and promote the integration of fitness leisure and tourism, health and other industries. Move.

Focus on breakthroughs and strive for actual results. Around the "The Belt and Road construction, Beijing Tianjin Hebei with three strategic development, coordinated development of economy of the Yangtse River, combined with the new urbanization and the construction of new socialist countryside, precise poverty, shantytowns and other major national deployment, to focus on sports and fitness and leisure industry demonstration base and so on, its radiation and belt Dynamic effect to promote regional economic development and improvement of people's livelihood.

(three) development goals. By 2025, the development pattern of fitness and leisure industry with reasonable layout, perfect function and complete categories has been formed. The market mechanism is becoming more and more perfect, the consumption demand is increasing, the industrial environment is optimized, the industrial structure is more reasonable, the supply of products and services is richer, the service quality and the level are obviously improved, with the other industries. Integration and development are more closely related, and the total scale of fitness and leisure industry reaches 3 trillion yuan.

Two, improve the service system of fitness and leisure

(four) popularize daily fitness. Promote the fitness and leisure projects suitable for public participation, and accelerate the development of sports, such as football, basketball, volleyball, table tennis, badminton, tennis, swimming, walking, road running, riding, chess and card, billiards, fishing, sports dance, square dance and so on. Supply, guide many parties to participate.

(five) develop outdoor sports. Set up the key sports items catalogue of fitness and leisure, focus on outdoor sports, study and formulate series of plans, and support the development of fitness and leisure projects with consumption leading.

Ice and snow movement. Taking the opportunity of holding the 2022 Winter Olympic Games as a turning point and focusing on the development goal of "three hundred million people participating in the ice and snow movement", taking northeast, North China and northwest as the driving force, focusing on the mass skiing, skating and ice hockey, the "expansion of the South Exhibition" is carried out in depth, the construction of ice and snow sports facilities will be promoted, the popularization of snow and snow movement and the industrial development are promoted in an all-round way. Level.

The people's governments of all provinces, autonomous regions and municipalities directly under the central government, ministries and commissions under the State Council, and institutions directly under the State Council:

The fitness and leisure industry is an important part of the sports industry. It is a series of economic activities which take sports as the carrier, take part in the experience as the main form and promote the physical and mental health, and provide the public with related products and services. It covers the form of fitness service, facilities construction, and equipment manufacturing. At present, China has entered a decisive stage of building a well-off society in an all-round way. The diverse sports demand of the people is growing, and the mode of consumption has gradually changed from the physical consumption to the participatory consumption, and the fitness and leisure industry is facing great opportunities for development. But at present, the overall scale of the fitness and leisure industry is not large and the industrial structure is out of balance. There are still some problems, such as insufficient effective supply, insufficient mobilization of public consumption, lag of infrastructure construction, backward equipment manufacturing and inactivation of system and mechanism. Speeding up the development of fitness and leisure industry is a strong engine to promote the development of the sports industry. It is an inevitable requirement to enhance the people's physical fitness and realize the deep integration of the whole people's fitness and the health of the whole people. It is an important content of building a "healthy China". It is also an important part of building a "healthy China". It is also an important part of the construction of "healthy China". It is also an important part of the construction of "healthy China". It also makes the development of the consumption potential, guarantees and improves the livelihood of the people and fostering new economic growth. It is important to point out and enhance the new kinetic energy of economic growth. To speed up the development of fitness and leisure industry, with the approval of the State Council, the following opinions are put forward.

1. General requirements

(1) guiding ideology. Fully implementing the spirit of the eighteen and eighteen central and fifth plenary sessions of the third, fourth and fifth plenary sessions of the party, according to the "four comprehensive" strategic layout, firmly establish and implement the concept of innovation, coordination, green, open and shared development, conscientiously implement the decision and deployment of the party Central Committee and the State Council, and push into the structural change of the supply side of the fitness and leisure industry. To improve the quality and benefit of the development of fitness and leisure industry, to cultivate and strengthen various market subjects, to enrich the supply of products and services, to promote the overall health and sustainable development of the fitness and leisure industry, to meet the multilevel and diversified needs of fitness and leisure, to improve the sense of happiness and gain, to expand the new norm of economic development. Fee demand, economic growth and transformation of development mode provide strong support and sustained motivation.

(two) basic principles.

Market led, innovation driven. Give full play to the decisive role of the market in the allocation of resources, guide all kinds of market subjects in organizational management, construction and operation, R & D and production and other innovative ideas and models, improve the quality of service, and better meet the needs of consumption upgrading.

Change the function and optimize the environment. We should vigorously promote the decentralization of power, the combination of management and management, and optimize the service reform, and focus on solving the problems of "glass door", "spring door" and "revolving door" of the social capital investment in the fitness and leisure industry, and strengthen the overall planning, policy support, standard guidance, improve the consumption environment and cultivate the concept of healthy consumption, so that all groups are interested. Wish, have the condition to participate in the fitness and leisure.

Classification advances, integration development. Stratified classification and treatment, ensure the basic fitness and leisure needs, promote the diversified development of the fitness and leisure industry, follow the law of industrial development, base on the overall situation, promote the comprehensive development of various categories of industry, coordinate and coordinate the fitness and leisure industry and the national fitness cause, and promote the integration of fitness leisure and tourism, health and other industries. Move.

Focus on breakthroughs and strive for actual results. Around the "The Belt and Road construction, Beijing Tianjin Hebei with three strategic development, coordinated development of economy of the Yangtse River, combined with the new urbanization and the construction of new socialist countryside, precise poverty, shantytowns and other major national deployment, to focus on sports and fitness and leisure industry demonstration base and so on, its radiation and belt Dynamic effect to promote regional economic development and improvement of people's livelihood.

(three) development goals. By 2025, the development pattern of fitness and leisure industry with reasonable layout, perfect function and complete categories has been formed. The market mechanism is becoming more and more perfect, the consumption demand is increasing, the industrial environment is optimized, the industrial structure is more reasonable, the supply of products and services is richer, the service quality and the level are obviously improved, with the other industries. Integration and development are more closely related, and the total scale of fitness and leisure industry reaches 3 trillion yuan.

Two, improve the service system of fitness and leisure

(four) popularize daily fitness. Promote the fitness and leisure projects suitable for public participation, and accelerate the development of sports, such as football, basketball, volleyball, table tennis, badminton, tennis, swimming, walking, road running, riding, chess and card, billiards, fishing, sports dance, square dance and so on. Supply, guide many parties to participate.

(five) develop outdoor sports. Set up the key sports items catalogue of fitness and leisure, focus on outdoor sports, study and formulate series of plans, and support the development of fitness and leisure projects with consumption leading.

Ice and snow movement. Taking the opportunity of holding the 2022 Winter Olympic Games as a turning point and focusing on the development goal of "three hundred million people participating in the ice and snow movement", taking northeast, North China and northwest as the driving force, focusing on the mass skiing, skating and ice hockey, the "expansion of the South Exhibition" is carried out in depth, the construction of ice and snow sports facilities will be promoted, the popularization of snow and snow movement and the industrial development are promoted in an all-round way. Level.

Seven, improve the environment of fitness and leisure consumption

(twenty) digging up the potential of consumption. Carrying out all kinds of mass sports activities, rationally arranging the course of the professional league, enriching the supply of sports events in holidays, giving full play to the demonstration of sports stars and sports people, and stimulating the demand of public fitness and leisure consumption. We should actively implement the national standards for physical exercise, amateur sports standards and amateur sports standards, so as to enhance the stickiness of fitness and leisure consumption. Promote sports departments, sports social organizations, professional sports training institutions and other schools to cooperate with all kinds of schools, provide professional support, cultivate Youth Sports Hobbies and sports skills.

(twenty-one) consummate the consumption policy. We should encourage fitness and leisure enterprises to cooperate with financial institutions, and issue a fitness and leisure joint bank card to implement preferential business discount. Support the innovative mechanism of fitness and leisure consumption. To guide insurance companies to develop site liability insurance and sports personal injury insurance according to the characteristics of fitness and leisure sports and the physical condition of different age groups. Actively promote youth participation in sports related liability insurance development.

(twenty-two) guiding the concept of consumption. We should strengthen the propaganda and popularize the knowledge of scientific fitness. We encourage the production and broadcasting of domestic fitness and leisure programs, and support various forms of literary and artistic creation of sports subjects. We should encourage the development of new sports media, such as multimedia broadcasting and television, network broadcasting and television, and mobile phone applications (APP), and promote consumers to use various social platforms to interact with each other so as to improve the consumer experience.

Eight, strengthen organization and Implementation

(twenty-three) continue to promote the reform of "discharge service". We should speed up the transformation of government functions, substantially reduce the relevant examination and approval matters for fitness and leisure activities, implement negative list management, and promote the opening of airspace waters. We should promote the reform of sports industry associations, strengthen supervision afterwards, improve relevant standards and strengthen the construction of industry credit system. We should improve the platform for issuing government affairs, information interaction platform, exhibition platform and resource trading platform.

(twenty-four) optimize planning and land use policies. We should actively guide the control of scale and scientific location of fitness and leisure industry land, and integrate the relevant land into reasonable arrangements in the overall planning of land use at all levels. For the major fitness and leisure projects that meet the overall planning of land use, urban and rural planning, environmental protection planning and other related planning, the new construction land plan should be arranged in a timely manner in accordance with the principle of ensuring the protection of the land. For the fitness and leisure projects that use barren hills, wasteland, barren beach and rocky desertification, and remote island land construction, priority should be given to the plan for new construction land use, which can be determined according to the principle of not less than the cost of land acquisition, the cost of the early development of the land and the sum of the relevant fees according to the provisions. The major fitness and leisure projects that are laid out in the cities and villages and the construction land of the town in the overall planning of land use can be arranged in accordance with the location of the individual site. With the use of existing commercial facilities such as accommodation, catering, entertainment and other commercial facilities for the purpose of building fitness and leisure facilities, the land use procedures can be handled by agreement. We encourage the supply of fitness and leisure project sites with long-term lease, rent first and post lease. Support rural collective economic organizations to participate in fitness and leisure projects by engaging in land use rights or joint ventures.

(twenty-five) improve the investment mechanism. We should accelerate the establishment of a sports industry investment fund raised by social capital and guide social forces to participate in the fitness and leisure industry. We should encourage social capital to set up fitness and leisure industry and develop investment funds in a market-oriented way. To promote the demonstration of government and social capital cooperation, eligible projects can apply for support from the government and social capital cooperative financing support fund. We should further improve the system and mechanism of government procurement of public sports services. Use lottery fund to provide necessary support for fitness and leisure related projects. It is necessary to encourage local sports industry to provide necessary support to fitness and leisure industry through sports industry guidance funds. Encourage eligible enterprises to issue corporate bonds and raise funds for the construction of fitness and leisure industry projects.

(twenty-six) strengthening the protection of talents. Schools and enterprises should be encouraged to cultivate applied professionals of various fitness and leisure projects, such as business planning, operation management, skill operation and so on. We should strengthen vocational training for employees and improve the service level and professional skills of staff in fitness and leisure places. We should improve the training and development of sports talents, flow allocation, incentive and guarantee mechanism, and support professional coaches to join the fitness and leisure industry. We should strengthen the construction of social sports instructors and give full play to their services and guidance for the masses to participate in fitness and leisure activities. We should strengthen international exchanges and cooperation in the cultivation of fitness and leisure talents.

(twenty-seven) improve the standard and statistical system. Promote the construction of the standard system of fitness and leisure, set up the standard of fitness and leisure service and the quality standard, and improve the standard of the standardization of the fitness and leisure industry in all aspects of service provision, skill training, activity management, facilities construction, equipment and equipment manufacturing. Guide and encourage enterprises to actively participate in the formulation of industry and national standards. Based on the statistical classification of national sports industry, we should improve the statistical system and index system of fitness and leisure industry, and establish a monitoring mechanism for fitness and leisure industry.

(twenty-eight) perfect working mechanism. To establish the coordination mechanism of sports, development and reform, tourism and other departments to cooperate in the development of fitness and leisure industry, analyze the development of fitness and leisure industry in time, solve the existing problems, and implement the related policies of culture and tourism that benefit the fitness and leisure industry. All localities should bring the development of fitness and leisure industry into the national economic and social development plan.

(twenty-eight) perfect working mechanism. To establish the coordination mechanism of sports, development and reform, tourism and other departments to cooperate in the development of fitness and leisure industry, analyze the development of fitness and leisure industry in time, solve the existing problems, and implement the related policies of culture and tourism that benefit the fitness and leisure industry. All localities should incorporate the development of fitness and leisure industry into the national economic and social development plan, and encourage the development of fitness and leisure development special plans with conditions. Sports administrative departments at all levels should strengthen functional construction, enrich the work force of sports industry, and promote the development of fitness and leisure industry.

(twenty-nine) strengthen supervision and implementation. All relevant departments in various localities should promptly formulate specific implementation opinions and supporting policies according to the requirements of this opinion and the actual situation. The General Administration of physical education, the State Development and Reform Commission and the State Tourism Administration shall, in conjunction with the relevant departments, carry out supervision, inspection and follow-up analysis on the implementation of this opinion, and the important matters should be reported to the State Council in time.

Office of the State Council

October 25, 2016

(this is a public release)